Business & Marketing Content

My Monthly Column on Martech and CX on CMSWire

I've been writing a bi-monthly column for marketers on popular Marketing site CMSWire. This links to all my recent published work.

Web 3.0 & Digital CX: Next Steps for B2B Marketers 

Noone has the answers, so in this piece, I help B2B marketers ask all the right questions so they can take the right steps forward with Web 3.0

The 6 Must-Have, Must Change Martech Categories for 2022

Fresh perspectives on tried and true martech that CMOs shouldn't forget about!

All my recent work in one place

Review all my articles, blogs, white papers and eBooks for clients from the last 12 months 

How to include dark funnel insights in your demand gen strategy

I've written over 30 articles, and eBooks about lead gen, demand gen, Intent Data, and ABM. Here's a recent one for ABM & Intent Data vendor SWZD.

10 Ways Brands Inadvertently Violate Privacy Laws

I  write about customer data management, CDPs, and consent and preference management. Here's a recent one for the French consent management platform Didomi.