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Work
Experience

2012 - Present

Writer and Editor

In 2012, I switched gears from corporate marketing to marketing writer.

 

We restarted life on a farm to raise our kids out of the city.

 

For 5 years, from 2016 to 2020, I served remotely as editor-in-chief of the ground-breaking martech site Martech Advisor (now owned by Ziff Davis as Spiceworks). I co-hosted 3 seasons of The Talking Stack podcast from 2018 to 2020, along with David Raab and Anand Thaker, where we analyzed the explosion of martech and CX. 

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Since 2021, as a freelance content creator, I serve clients in France, Switzerland, England, the UK, Israel, and USA. I also run a blog called PolymathParenting, a resource for parents to help kids be more effective learners.

2000 - 2012

Corporate Marketing Executive

For over a decade, I held senior marketing positions, including as Digital Marketing Manager (India) for CPG giant Procter and Gamble (P&G), and as National Manager- Subscriber Marketing with satellite TV pioneer Tata Sky (now Tata Play). I started my career with advertising and direct marketing and I've been in the weeds with almost every aspect of marketing as it evolved in this century.

Education

2007- 2008

Masters in Media and Communications (MSc) 

I took a one-year career sabbatical to earn a second Master's degree at the London School of Economics and Political Science (LSE), where I studied media and globalization.

1996 - 1998

Masters in Business Administration (MBA)

I earned a post-graduate degree in Management with a specialization in Marketing from the Institute of Management Development and Research (IMDR), Pune.

Why work with me?

  • I'm a thorough professional. What and when I commit, I deliver.
     

  • I've lived and worked all over the world. I'm comfortable with clients from all over the world.
     

  • I'm focused on my audience niches. I go deep to create original content they won't find elsewhere. 
     

  • I'm always finding ways to add value to you. Whether it's working to find the right content tilt for your brand, suggesting topics to strengthen your content calendar, or creating graphics to enrich the text I write. I go above and beyond every time.
     

  • I'm especially strong at writing content that speaks to experienced marketing professionals. 

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